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Your product deserves
a brand that's
impossible
to ignore.

portrait photo of zuzana rafnar

About Me

Czech-born. Norway-based.

Fluent in three languages, two cultures, and one thing — making brands that actually mean something.

I've lived across three countries, built brands from nothing, written a book, taught breathwork,

and recruited engineers.

 

All of that ends up in the work — which means you're not just getting a designer. You're getting someone who actually understands what you're building.

Brand identity

Brand strategy

Pitch decks

Visual systems

Copywriting

Product narrative

BRAND STRATEGY & IDENTITY

Most designers make things pretty. I make sure they mean something.

Strategy comes first. Always. Because a beautiful brand built on a shaky idea is just expensive decoration. I understand your users, your market, and what you're actually building

— then I make it look like it.

HOW I CAN HELP

Brand Identity

Logo, colour, typography, visual system. The complete face
of your product.

Brand Strategy

Positioning, messaging, audience clarity. Who you
are and why it matters.

Pitch & Narrative

Decks, one-pagers, and
the visual story you tell investors and partners.

Have a product that needs

a face?

Let's find out if we're the right fit. No pitch, no pressure

— just an honest conversation.

Thanks for submitting!

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© 2026 by Zuzana Rafnar Design

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